Print Design / Internal Campaign
Campbell's Print Program Campaign
- Client
- Campbell's
- Role
- Print Designer
- Year
- 2019
The Challenge
Campbell’s needed an internal awareness campaign to introduce new Canon printers across departments. The materials had to highlight functionality, environmental advantages, and cost savings while staying on brand.
My Role & Contribution
I designed the campaign materials with clear messaging and strong visual design to encourage adoption of the new print systems.
Design approach
Introduce the new systems
The internal campaign presents the new Canon printers to departments across Campbell’s.
Explain the benefits
Messaging covers functionality, environmental advantages, and cost savings as part of the campaign’s information hierarchy.
Stay on brand
A consistent visual direction connects the awareness materials with the organization’s identity.
What I Delivered
Internal campaign materials designed to introduce the print systems and communicate their capabilities and benefits.
Gallery
