Senior Digital Designer · Creative Leader
Steve McLachlanTurning complexity
into clarity.
I bring 20+ years of brand and communications experience to websites, interfaces, and digital products. From leading creative work at Canon to developing my own apps, I make complex ideas easier to understand and use.
20+
Years Experience
2,000+
Projects Directed Annually at Canon
200+
Enterprise Clients Supported
Collingswood, NJ · Open to opportunities
Selected projects
Three ways I solve problems.
Brand communication, digital experiences, and products designed around everyday needs.
Canon ProStream 2000
Bringing technical product information into a clear, distinctive enterprise brochure.
Layout · Typography · Print production
Explore the project
PostScout
Explaining a direct mail platform through a responsive site and interactive ROI calculator.
Branding · UX/UI · Responsive web design
Explore the project
Dinner in Mind
Connecting weekly meal planning, recipes, and grocery lists in one mobile experience.
Product concept · Branding · UX/UI
Explore the projectPRINT DESIGN
Enterprise communications, editorial design, branding systems, and large-scale visual communication.
WEB
WEB DESIGN
Responsive websites, landing pages and digital platforms designed to clarify complex information.
APPS
APP DEVELOPMENT
Product concepts, mobile applications and prototypes focused on thoughtful UX and real-world problems.
Personal app concepts · In development
About Steve
I'm a designer based in Collingswood, New Jersey. I got my start in graphic design and spent the next twenty years building a career across branding, communications, UX, web design, and creative leadership.
At Canon, I served as Creative Services Manager, directing more than 2,000 projects annually and managing up to 50 concurrent assignments. I coordinated designers, vendors, and stakeholders while maintaining brand standards. My hands-on work included more than 400 sales guides, product sheets, and collateral pieces for Canon USA and Canon Solutions America.
I bring that same attention to structure, brand consistency, and delivery to digital work. Today I'm designing websites and developing five personal app concepts, using AI tools alongside my design and product skills. I'm also a certified Prosci Change Practitioner, with experience helping people understand and adopt new technology.
Outside of Work
When I'm not designing, I'm usually making something — on a field, in a shop, or on a screen.
By the Numbers
20+
Years Experience
2,000+
Projects Directed Annually at Canon
200+
Enterprise Clients Supported
5
App Concepts in Development
From people I’ve worked with
Good work. Strong working relationships.
“Steve has an incredible talent for capturing attention with striking designs, simplifying complex messages, and evoking emotions through his visuals.”
Carolina Aguilera, Ph.D.
Director of Customer Success Engineering at Canon
Managed Steve directly · September 17, 2024
“Steve would be an asset to any organization looking for exceptional skill and talent, and strong leadership abilities.”
Ryan DeVito
Senior Customer Success Leader
Managed Steve directly at Canon · September 28, 2024
Let's work together.
Looking for a senior designer who can connect brand, digital experiences, and creative delivery? I'm open to full-time and contract opportunities in digital design and creative leadership. Based in Collingswood, NJ, in the Greater Philadelphia area.