Print Design / Campaign
Collingswood Forward Campaign
- Client
- Collingswood Forward
- Role
- Creative Designer
- Year
- 2025
The Challenge
Collingswood Forward was a local election campaign during the town’s first contested mayoral race in 26 years. The work needed to communicate key issues clearly and connect with voters across print and digital touchpoints.
My Role & Contribution
Through McLachlan Design LLC, I provided creative direction and design across the campaign website, print collateral, voter materials, and tax and budget infographics. I brought a consistent visual identity to digital and printed communications while making detailed local issues easier to understand.
Design approach
Connect print and digital
The campaign website and printed voter materials share a visual direction, carrying the campaign’s identity across different points of contact.
Explain detailed local issues
Tax and budget infographics organize complex information into visual explanations that voters can scan and understand.
Design for real campaign use
Creative direction and production covered a range of campaign communications, from website content to printed collateral and voter materials.
What I Delivered
A coordinated body of campaign work: website design, print collateral, voter communications, and tax and budget infographics. The gallery below features the print work from the 2025 campaign.
Gallery
