UX/UI + Marketing Platform
PostScout
Website walkthrough
Explore the site in motion
A closer look
View a screen or jump to that moment.
View full size Brand & homepage
Product positioning and the PostScout visual identity.
View full size Audience ID
A clear introduction to audience targeting.
View full size Creative Lab
Explaining a flexible creative workflow.
View full size ROI calculator
Campaign inputs and an interactive decision tool.
- Client
- PostScout
- Role
- UX/UI Designer
- Year
- 2025–2026
The Challenge
PostScout is a direct mail marketing platform focused on audience targeting, campaign management, ROI tracking, and print marketing. The project was a marketing website and product presentation that needed to explain a complex platform clearly to marketers evaluating the product.
My Role & Contribution
I contributed branding, UX/UI, and responsive website design, including product positioning and an interactive ROI calculator. Deliverables included the marketing site experience and tools that help prospects understand campaign value.
Design approach
Explain a connected platform
The website presents audience targeting, campaign management, and ROI tracking as parts of a direct mail workflow, giving prospective customers a way into a complex offering.
Make value interactive
An interactive ROI calculator gives campaign value a practical place in the experience, alongside the platform’s product positioning and marketing content.
Carry the identity across screens
Reusable components, interface patterns, and responsive layouts bring the product presentation together. I worked with stakeholders, developers, and business leaders to connect the experience to business objectives.
What I Delivered
User flows, wireframes, prototypes, high-fidelity interfaces, responsive website design, and a working interactive ROI calculator for the marketing experience. The site walkthrough above shows the work in context.